Patika Akademi
Patika Akademi is a private educational institution dedicated to mentoring and guiding students through their international education planning and exam preparation journeys. The name "Patika" means "path" in Turkish, symbolizing the academy’s mission to provide students with a solid academic foundation while serving as a trusted guide on their path to global education.
Industry
Education
Scope of work
Brand Identity, Social Media Content
To reflect the meaning behind the name, we designed the logo around an initial that symbolizes a guiding path and extended this idea into the overall visual language.
The illustrated characters represent different professions, helping students imagine a wide range of career possibilities. Through this identity, our goal was to position Patika Akademi as a reliable guide, supporting students with the planning and guidance they need to succeed internationally.
It’s not just about looking good, it’s about creating the right perception.
The result: a cohesive identity and user experience that elevate the brand on every screen, creating consistency and leaving a memorable impression.
After building a 360° visual identity system, we extended the brand into a consistent social media presence.
The visual identity system included a new brand character, logo system, color palette, typography, animation style, internal communication materials, exhibition stand concept, presentation templates, and catalog design.
