A new brand for a freight wagon manufacturer, and an ongoing partnership to run it across every channel.
Industry
Railway
Scope of work
Brand Identity · Company Documents · Website · Presentations · Motion & Video · Exhibition Branding · LinkedIn Content
Previous Identity
Gökrail builds technically advanced freight wagons. Its old identity didn't show it.
The logo was dated, materials were inconsistent, and there was no system to keep the brand coherent, from trade fairs to sales documents.
NEW BRAND IDENTITY
We started by designing a new visual identity.
The goal was an identity that looks as engineered as the wagons Gökrail builds. We designed a new wordmark, a G symbol and a chevron graphic element, supported by a deep blue palette and a clean technical typeface. Together they form one system that works the same way on a business card, a factory wall and a LinkedIn post.
DOCUMENTS & PRESENTATIONS
Next, we brought it into Gökrail's sales documents.
Catalogues, product presentations and company documents are where buyers meet the brand most often. We redesigned them as a consistent set of templates, so technical products are explained clearly and the sales team can keep producing new materials on brand.
WEBSITE DESIGN
Then we rebuilt the website around the new identity.
The website is often the first place international buyers meet the brand. We redesigned it to present Gökrail's wagons, bogies and production capabilities clearly, using the same visual language as the catalogues and presentations, so every touchpoint tells one story.
LINKEDIN MANAGEMENT
We gave the brand a voice on LinkedIn.
After the rebrand, we took over Gökrail's LinkedIn: product introductions, shipment stories and factory films, planned, designed and published every month. Since June 2025, followers have grown from 1,147 to 4,472, and the page now appears in over 20,000 searches a week.
Current LinkedIn followers
Weekly search appearances
VIDEO CONTENT
Alongside the posts, we produce films that show the work behind every product.
EXHIBITION
At trade fairs, the identity became a space.
Stand design, screen content, invitations and printed materials, built on the same system so Gökrail is recognisable from across the hall.
Before: Gökrail’s stand at InnoTrans 2024.
After: InnoTrans 2026, with the new identity.
